As a traditional brick-and-mortar automotive retailer looked to accelerate their growth, they determined that better leveraging their data was a path to growth through improved customer experience. The only problem – an aging data infrastructure that slowed decision-making and didn’t allow for cross-channel personalization.
New data infrastructure was designed and presented. This infrastructure joined their online and offline customer interactions while allowing for timely reporting and analysis. The new solution accounted for the client’s complex SAP ERP and SAP Hybris installations for financial management and eCommerce, while introducing new solutions to join data from digital advertising.